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Nothing merchandise

Nothing has produced a variety of branded merchandise alongside its consumer hardware products. Despite an ongoing demand from the community and push from several of the Community Board Observers, Nothing hasn't ever sold its merchandise officially through its online store. Instead, merchandise items have primarily been distributed through:

Nothing also has its line of clothing, Nothing Apparel, which is sold through nothing.tech and its physical retail locations.

Types of merchandise

Although never officially releasing for sale, Nothing has a surprisingly impressive range of merchandise, which includes:

The CMF x Gully Labs Xoloni Orange shoes. Source: [[https://global.gullylabs.com/products/gully-labs-x-cmf-by-nothing-xoloni-orange|Gully Labs]]

CMF x Gully Labs

In August 2025, CMF by Nothing held a competition titled “Design CMF Kicks”, for Indian community members to design a limited edition shoe in collaboration with Gully Labs. On 22 September 2025, after over 1000 competition entries, voting opened to the community to select a winning design from five shortlisted candidates.[12]. The winning shoe design was titled “Xoloni Orange - Modular Edition”, created by Dhreetimaan Sarmah, a third year design student and Nothing Community member, and was subsequently manufactured and released in a limited edition run of 200 pairs, in February 2026. They were available online and at an in-store event at Gully Labs Baithak, New Delhi.[13]

In May 2026, Gully Labs confirmed the 200 pairs sold out within 3 days, and announced a second wave of 200 pairs for those that missed the first, which were available online and through a drop event at Nothing Store Bengaluru, where each pair purchased came with a signed RCB jersey.[14,15] The shoe features a detachable quarter suede panel, allowing the user to change the colour, a playful nod to CMF by Nothing's customisable phone rear panels.[16]

Other branded items

Outside of its hardware line, Nothing has also produced its own beer, Beer (5.1%), in collaboration with Freetime Beer Co and given out Nothing branded “Bloody Good Coffee” in collaboration with 19grams at a community event. Community members also spotted bags of coffee titled Coffee (spaceboy), but this was never released.

Demand for merchandise

Since the company's inception, many community members and fans have been asking for a method of purchasing Nothing merchandise online.[17,18]. Regardless of demand, Nothing have yet to comment on any official merchandise sale plans. Due to limited production numbers and regional exclusivity, some fans have developed a habit of collecting merch at every opportunity.[19]